Notes from the catalog workshop.
What works when 700 products don't fit in front of a camera. No trend reports, no tool lists. Workflows, numbers, and the mistakes from real catalog projects.
Pillar — Catalog photography without a shoot
For distributors with physical stock and no studio. How to turn a phone photo from the warehouse floor into a shelf-ready product image.
How to photograph 700 products without a photoshoot
The full process: intake, reference image, AI generation, review gate, shop publish. With real numbers from a 700-SKU project.
ClusterAI product photos — when they work, when they fail
Four categories where AI output works on the first try. Three where it breaks consistently. With examples.
ClusterThe warehouse photo workflow in 12 minutes per SKU
Stopwatch runs from the first phone photo to a published shop product. Where the time actually goes.
ClusterStudio shoot vs. AI — cost per SKU compared
€15 per photo in a studio. €0.35 per SKU with Otto. What the price gap actually buys.
Pillar — Supplier PDFs as a product source
For distributors working from manufacturer catalogs. How to turn a 400-page PDF into a populated shop.
Turn supplier PDF catalogs into shop-ready products
How Otto parses a PDF, extracts products, regenerates images, and writes SEO copy. With an example from a wood-stove distributor.
ClusterWhy PDF parsing for catalog data isn't trivial
Tables without borders, SKUs buried in running text, images on separate layers. How Otto works around the classic traps.
ClusterProduct descriptions from manufacturer text — without duplicate content
The difference between copy-paste and a structurally different version. Why Google accepts the second and penalizes the first.
Start a Pack. Otto handles the rest.
Pay once. Upload your SKUs. Shelf-ready images and SEO copy in your store this week.