Case study — pilot in progress
Markowitsch — 700 promotional-goods SKUs, warehouse-photo intake.
AT.Werbeartikel Markowitsch GmbH is running an active pilot on Otto. This case study will be filled when the pilot completes its first full Pack.
The setup
- Company: AT.Werbeartikel Markowitsch GmbH — Austrian promotional-goods distributor
- Catalog: ~700 SKUs across office goods, gifts, signage, textiles
- Intake pattern: warehouse photos via PWA (phone-in-hand)
- Target platform: WooCommerce (shop.markowitsch.at)
- Target market: Austrian and German B2B buyers, formal Sie copy
- Pack size: Pack L (1,000 SKU allowance)
What the pilot is testing
- Can warehouse staff intake 700 SKUs in under 10 hours of active work?
- Does Otto produce shelf-ready images that match Markowitsch's brand tone without per-SKU prompt engineering?
- Can the pipeline run a 700-SKU batch overnight and land on a Woo store without overnight operator attention?
- Do Austrian B2B buyers click the resulting product pages at the same rate as manually curated ones?
Status
Active. First 10-SKU stress test complete. Full 700-SKU run scheduled. Results will be published here with permission.
What to read next
Start a Pack. Otto handles the rest.
Pay once. Upload your SKUs. Shelf-ready images and SEO copy in your store this week.