ZUBA — cast-iron stove catalog, supplier-PDF intake.
ZUBA is a German cast-iron stove distributor. Their supplier ships a 300+ SKU catalog as a print-optimised PDF. This case study will be filled when ZUBA completes its first Pack on Otto.
The setup
- Company: ZUBA — B2B cast-iron stove distributor, DACH
- Catalog: 300+ SKUs per supplier wave, 3–4 waves per year
- Intake pattern: supplier PDF catalogs (print-optimised, CMYK, 150 DPI)
- Target platform: WooCommerce
- Target market: DACH trade buyers (installers and retailers)
- Pack size: Pack L per supplier wave, likely stacking Monthly for ongoing waves
Why ZUBA uses Otto
Supplier PDFs are optimised for print catalogs, not shop display. The PDF thumbnails are unusable on a modern WooCommerce product page. Before Otto, ZUBA rekeyed supplier data by hand and shot each stove in a rented studio — a process that could take six weeks per supplier wave.
Otto parses the PDF, extracts SKUs, regenerates shop-quality product images from the PDF thumbnails plus a short description, writes copy in the shop's target languages, and publishes.
Status
Integration scoped. First supplier wave expected to run once Markowitsch pilot validates the pipeline at 700-SKU scale.
What to read next
Start a Pack. Otto handles the rest.
Pay once. Upload your SKUs. Shelf-ready images and SEO copy in your store this week.